I’ve been a fan of Tumblr for a while now. When Posterous popped up, I wondered why bother, Tumblr does all the same things and it’s starting to build an active community that feeds on the Network Effect.

Lately, however, I’ve noticed that Tumblr has roughly the same effect as Twitter on my writing: it’s becoming shallower, my posts are just links, quotes and videos. There’s no real thinking going on, just repeating what someone else said.

With that in mind, I wanted to rebuild my blog, get back to quality writing and thinking. So here’s the plan: this blog will serve as my repository for all long form articles. I hope you’ll come to expect a high level of quality and research from what I write here. My other blog, mynameiswes.com, will be a dumping ground for what I’m thinking about and—most likely—what I’ll be writing about soon enough.

This is all an attempt to start thinking deeper about things, to dig into what interests me instead of taking a swipe at it. To escape from the drive-by mentality of things like Twitter and Tumblr—even though they are great services.